sasha tregebov

Sasha Tregebov (Founding Director, Behavioural Insights Team, Canada) has led a wide range of behavioural insights projects in Canada, identifying and testing interventions related to recycling, financial decision-making, environmental legislation, housing choices, and more. Prior to joining BIT, Sasha led Deloitte's Canadian behavioural insights capability and worked as a policy advisor in the Ontario Public Service.