Onur Bodur

Professor of Marketing, John Molson School of Business, Concordia University

bio:

Dr. Bodur received his MS and PhD in marketing at Virginia Tech and joined Concordia University in 2000. His primary research area is consumer decision-making, and its public policy and marketing implications. His research examines in-store effects on purchase decisions, socially responsible consumption and marketing practice, social influences on consumer choice, and consumer responses to price information. In his research, Dr. Bodur uses a number of different methodologies that include lab experiments, surveys, and field studies using self-reports, behavioral observations, and neurophysiological measures.
His research has implications for brand management, product design, online and offline retailers, product placement, pricing, online consumer environments, and promotion of socially responsible consumption and positive health behaviours. He actively supervises research projects at MSc and PhD levels, organizes professional development and researcher training workshops.

See more at https://www.concordia.ca/jmsb/faculty/onur-bodur.html

Website: http://onurbodur.com/index.html

3 questions:

• What aspects of this research agenda are you most excited about?

There are two aspects of the research agenda that excite me: (1) The opportunity to focus on research that can have behavioural outcomes and (2) the potential to integrate substantive and methodological domains within the team.

• Of all the work you have done, what project / paper is your personal favourite and why?

My favourite project* in the past few years shows that use of environmentally friendly products (e.g., headphones) makes consumers enjoy accompanying consumption experiences (e.g., listening to music) more than using regular products. It gives me hope that we can improve consumption experiences and become better consumers.

*Tezer, Ali and Onur Bodur (2019) “The Greenconsumption Effect: How Using Green Products Improves Consumption Experience,” conditionally accepted at Journal of Consumer Research.

•  Which is the one paper or book that you wish you had written (but have not)?

  Paper (in Marketing):  Shiv, Baba, Ziv Carmon, and Dan Ariely (2005), "Placebo Effects of Marketing Actions: Consumer May Get What They Pay For," Journal of Marketing Research, 42(4), 383-393.

  Book (not in Marketing): Kandel, Eric (2012), The Age of Insight: The Quest to Understand the Unconscious in Art, Mind, and Brain, from Vienna 1900 to the Present.