Laurette Dubé

Professor, Marketing; James McGill Chair of Consumer and Lifestyle Psychology and Marketing; Chair and Scientific Director, McGill Centre for the Convergence of Health and Economics

bio:

Originally trained as a nutritionist, with graduate degrees in Finances (MBA), marketing (MPS), and behavioral decision making/consumer psychology (PhD), Laurette Dubé is Full Professor and holds the James McGill Chair of consumer and lifestyle psychology and marketing at the Desautels Faculty of Management of McGill University. Dr. Dubé’s lifetime research interest bears on the study of affects, behavioral economics, and neurobehavioral processes underlying consumption, lifestyle, and health behavior. Her translational research examines how such knowledge can inspire more effective behavioral change and ecosystem transformation.

Dr. Dubé is also the founding chair and scientific director of the McGill Centre for the Convergence of Health and Economics (MCCHE). MCCHE is a unique initiative to push the boundaries of disciplinary and complexity sciences to help individuals, communities, businesses, social enterprises, and governments to tackle the most pressing societal and economic problems facing the world that lies at the nexus between agriculture, health and wealth production, consumption, and distribution.

More info at https://www.mcgill.ca/desautels/mcche.

3 questions:

• What aspects of this research agenda are you most excited about?

• Of all the work you have done, what project / paper is your personal favourite and why?

•  Which is the one paper or book that you wish you had written (but have not)?