Kyle B. Murray

Professor, University of Alberta, School of Business

bio:

Kyle B. Murray is the Vice Dean at the Alberta School of Business and a Professor of Marketing. He also holds a Professorship in Marketing at the Monash School of Business in Melbourne, Australia.

Dr. Murray studies human judgment and decision making. His work uses the tools of experimental psychology and behavioral economics to better understand the choices that consumers make. This work has been widely published in leading academic journals and was recently recognized with the prestigious interdisciplinary McCalla Professorship. Based on his research, Dr. Murray has advised several different organizations including the Competition Bureau of Canada, General Motors, Industry Canada, Johnson and Johnson, LoyaltyOne, and Microsoft. His two books are The Retail Value Proposition and Consumer Behaviour.

Website: https://www.kylemurray.com

3 questions:

• What aspects of this research agenda are you most excited about?

I'm excited to see this exceptional team of Canadian researchers tackling the incredibly important topic of behaviour change in organizations. I'm particularly interested in the question of how behavioural insights can contribute to better decision making (in environmental, health and financial domains).

• Of all the work you have done, what project / paper is your personal favourite and why?

This is like asking me to choose a favourite child, but if I must choose I'm picking two:

Di Muro, F. & Murray, K. B. (2012). An arousal regulation explanation of mood effects on consumer choice. Journal of Consumer Research, 39 (3), 574-584.

Murray, K. B., & Häubl, G. (2007). Explaining cognitive lock-in: The role of skill-based habits of use in consumer choice. Journal of Consumer Research, 34(1), 77-88.

•  Which is the one paper or book that you wish you had written (but have not)?

  So many ... maybe at the top of my list would be a book on Habitual Consumption (and how to be more mindful consumers).