dilip soman

Project Director

Dilip is Professor of Marketing at Rotman and holds the Canada Research Chair in Behavioural Science and Economics. He is the Director of BEAR and previously served as the Director of the Un​iversity’s India Innovation Institute. His research is in the area of behavioural economics and its applications to consumer wellbeing, marketing, and policy. In 2016, he was appointed to the Privy Council Office in the Canadian Federal Government as a scholar-in-residence and continues to serve as policy advisor in Impact and Innovation Unit in Ottawa. He also serves on Impact Canada and the Financial Consumer Agency of Canada’s research advisory boards. He is the author of The Last Mile: Creating Social and Economic Value from Behavioural Insights.