Chuck Howard

Assistant Professor of Marketing, Mays Business School, Texas A&M University

bio:

Chuck Howard is an Assistant Professor of Marketing at Texas A&M University. His research focuses primarily on understanding the causes and consequences of consumer financial misprediction, and designing simple tools that improve prediction accuracy. The ultimate goal of Chuck's research in this area is to advance theory in a way that deepens our understanding of why consumers systematically mispredict their financial outcomes, while simultaneously generating practical insights that inform how we can improve consumer financial well-being. Chuck’s research has been recognized with awards from the Society for Consumer Psychology, the Society of Judgment and Decision Making, the Behavioral Insights Group at Harvard University, and the Social Sciences and Humanities Research Council of Canada. When he's not conducting research Chuck can be found cheering on his beloved Toronto Maple Leafs with a fervor that can be fairly described as completely irrational.

3 questions:

• What aspects of this research agenda are you most excited about?

Connecting theory with practice.

• Of all the work you have done, what project / paper is your personal favourite and why?

This is like choosing a favorite child, I can't do it!

•  Which is the one paper or book that you wish you had written (but have not)?

  Thinking, Fast and Slow by Danny Kahneman.